Any business looking to maintain or grow their customer base needs to develop a digital marketing strategy. Now, more than ever, consumers are searching, finding, buying and engaging with products and services online. So, it’s essential that your business both shows up and engages with them online, which will in turn help you achieve your business goals.

A digital marketing campaign can encompass one or more marketing tactics (such as email, social and advertising) to help improve a key metric such as conversions or sales. Typically, digital marketing campaigns are executed across channels where consumers are engaging with your business for maximum reach and performance. Digital marketing campaigns can center around your business as a whole or promote specific products, services or events that you’d like to drive awareness and conversion.

The right online marketing channels can vary based on your industry, but there are a few that are impactful for most every business such as Facebook, Instagram and Google. Each of these platforms have enormous reach and robust advertising capabilities to help you reach your target customers and drive conversions.

The cost for digital marketing depends on whether you plan to do it yourself or hire an expert. If you plan to do it yourself, the bulk of what you spend on digital marketing will go towards advertising channels like search and social advertising — and what you spend will depend on your budget and the results you’re expecting to drive. If you’re looking to hire an expert to handle some or all your digital marketing for you, our digital marketing service plans are affordably priced compared to most agencies that typically charge anywhere between $80 and $200 per hour.

In a world where consumers see a constant scroll of ads and promotions, your brand can help you stand out from the rest. And once a consumer chooses to purchase from you, it can keep them coming back. It’s what potential and returning customers will recognize and remember you by — and that recognition and familiarity will help them consistently choose you over your competition. Branding can also help your business look more professional across all your channels to achieve consistency and credibility when consumers are looking for your products and services online.

Digital Marketing Services is replacing GoDaddy Social with a new and improved experience that better serves our GoDaddy customers. GoDaddy customers can now easily access and manage their digital marketing services in one convenient dashboard, and seamlessly access all the tools and support they need to succeed.